The Swiss Alps may appeal to the wealthy with exclusive ski resorts and clean mountain air. Lake Geneva might also appeal with its fine views and abundance of spots to park up a gin palace. But Swiss officials are not just tring to tempt the odd individual with a nose for bank secrecy or hedge fund managers with their small(ish) but elite groups of professionals.

The Times reports that officials governing cantons such as Geneva are personally contacting bosses of FTSE 100 companies to persuade them to relocate their companies and families to regions known for their favourable tax regimes, as well as for offering “financial privacy” to residents.

It is understood that one chief executive was offered a flat tax rate of 10 per cent on his personal income if he relocated the company to Geneva and lived there, as long as he provided a forecast of earnings for the next ten years.

Low tax and Toblerone, a winning combo.