But that’s good going considering the competition, and it’s numero uno for the UK accountancy firms. E&Y were the second of the Big4 appearing at 21, Deloitte third at 26 and KPMG trailed its rivals in 45th place.

Superbrands: The eighth annual Business Superbrands survey sees Microsoft knock Google off the top spot as the UK’s strongest business-to-business brand. Revealing the fall-out from the financial crisis, the list of the 10 biggest fallers features four banks, with Royal Bank of Scotland crashing out of the Top 500 altogether for the first time.

The 2010 Top 10 is:

1. Microsoft
2. Rolls-Royce Group
3. BlackBerry
4. Virgin Atlantic
5. Google
6. London Stock Exchange
7. GlaxoSmithKline
8. British Airways
9. VISA
10. PricewaterhouseCoopers